e-Visual Aids
Digital Visual Aid for Pharmaceutical Companies
Pharmaceutical companies are rapidly transitioning from traditional paper-printed visual aids to digital alternatives such as basic JPEGs, animated visuals, transitions, and PDFs on tablets, and laptops. This shift to digital visual aids enhances interaction and engagement with doctors. We are also planning to develop a highly interactive and responsive Android application linked to a back-end CRM system.
In the wake of the COVID-19 pandemic, the inevitability of digital solutions has forced pharma marketers to revisit the fundamentals of effective communication. This shift is not only transforming pharmaceutical companies but also changing the habits of doctors, marketers, and the general public. Whether by choice or necessity, Indian pharmaceutical companies are finally embracing digital transformation.
A successful digital visual aid should incorporate the AIDA principles:
1. Attention 2. Interest 3. Desire 4. Action
AIDA Principal
We recognize that your target audience, doctors, have limited attention spans on digital platforms. Therefore, our communication is designed to be short to embed your brand in their subconscious minds.
Research indicates that doctors need to encounter your brand visual aid at least seven times before they start prescribing it to patients. Hence, digital visual aids should be relatively brief and impactful.
e-visual aid at a glance
Digital Evolution in Pharmaceutical Visual Aids
Pharmaceutical companies are swiftly embracing digital channels, discarding traditional paper Visual Aids in favor of formats such as basic JPEGs, animated visuals with transitions, and PDFs loaded onto tablets and laptops.
Enhanced Engagement with Digital Visual Aids
The shift to Digital Visual Aids not only offers an opportunity to boost interaction with doctors but also includes plans for a highly interactive and responsive Android application linked to the back-end CRM system.
The Digital Imperative Post-COVID
Following the COVID-19 pandemic, the inevitability of digital adoption has compelled pharma marketers to return to fundamental communication processes. This transformation is not exclusive to pharmaceutical companies, as doctors, marketers, and the public change their habits.
Indian Pharmaceutical Companies Embrace Digital Transformation
Whether by choice or necessity, Indian pharmaceutical firms seem to be on the verge of a significant "Digital transformation."
AIDA Model in Digital Visual Aids
These four crucial points - Attention, Interest, Desire, and Action (AIDA)- should be incorporated into Digital Visual Aids.
Tailored Communication for Limited Attention Span
Recognizing doctors' limited attention spans on digital platforms, we craft short and crisp communication strategies to carve a space for your brand in the subconscious minds of healthcare professionals.
Repetition for Brand Recognition
Understanding that doctors may not notice your brand until they encounter your visual aid at least seven times, our strategy focuses on creating impactful, concise digital visual aids.
Prescription Trigger – The Power of Repetition
After exposure to your brand visual aid seven times, doctors are more likely to start prescribing it to patients. In summary, digital visual aids should be relatively smaller and crispy to maximize effectiveness.